Naming a wedding planning business, or any business in general for that matter, is like a lesson in dreaming with your eyes wide open: awkward and slightly uncomfortable. You have to try to picture your future and be aware of your 3, 5 even 10-year plans and think of a name that’s in-line with where you want to take the business. You have to ask yourself how the name you chose will impact the image of your business once you’ve started it.